Making TV Great Again – Better Than Ever

Television is experiencing its most consequential and captivating period of the year, a span of several weeks that began with the Golden Globe Awards, Grammy Awards, the Super Bowl – the most watched event in the world – and continues through the Winter Olympics, March Madness, the Academy Awards (Oscars), and the World Cup.

It is a time when millions of Americans and those across the globe gather in front of their TV sets for must-see communal rituals, while thousands more have spent the last few weeks seeking the best buys on big-screen TVs to upgrade their home theaters. The annual January surge in TV sales is more than a seasonal trend; it is a tangible vote of confidence from consumers who see television as the undisputed hearth of the modern home.

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TV Consolidation – A Moat Against Extinction

Broadcast television, once the unquestioned center of American life, now stands at the edge of obsolescence. What was once a cultural hearth has been pushed to the margins by streaming, cord-cutting, “cord-nevers,” and the algorithmic dominance of Big Tech. Viewers have migrated, advertisers have followed, and revenue models that once sustained thousands of stations are eroding at an accelerating pace.

The uncomfortable truth is that fragmentation has become fatal. American broadcasters, still bound by ownership rules written for another era, are ill-equipped to compete against digital behemoths that operate without limits. Unless policymakers, regulators, and industry leaders embrace consolidation, the medium that has long been free, universal, and trusted risks being reduced to a relic of a bygone era.

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