Television is experiencing its most consequential and captivating period of the year, a span of several weeks that began with the Golden Globe Awards, Grammy Awards, the Super Bowl – the most watched event in the world – and continues through the Winter Olympics, March Madness, the Academy Awards (Oscars), and the World Cup.
It is a time when millions of Americans and those across the globe gather in front of their TV sets for must-see communal rituals, while thousands more have spent the last few weeks seeking the best buys on big-screen TVs to upgrade their home theaters. The annual January surge in TV sales is more than a seasonal trend; it is a tangible vote of confidence from consumers who see television as the undisputed hearth of the modern home.
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