With a start of a new year, some notable public attitudes about critical institutions seem to be on a downward trend. These include traditional media, like newspapers, broadcast stations, and cable networks, which are often thrown together in opinion polls aimed at gaining key insight into their credibility with audiences of readers and viewers.
The Edelman Trust Barometer found only 46 percent of Americans trust traditional media. This is the lowest number recorded since the data was first tracked two decades ago. It found 58 percent of Americans believe that “most news organizations are more concerned with supporting one ideology or political position than with informing the public” and found over half also think that the Fourth Estate is “trying to mislead people by saying things they know are false or gross exaggerations.”Continue reading “Why Distrust of News Needs More Sophisticated Analysis”