Time To Review Kid Vid Regulations

Under Chairman Ajit Pai, the Federal Communications Commission has made some remarkable strides in reviewing and moving to repeal a host of burdensome regulations that have outlived their usefulness. Media ownership rules like the newspaper/broadcast cross ownership ban come to mind, as do the Commission’s highly inflammatory efforts to roll back the enforcement of net neutrality under Title II.

The Commission continues to forge ahead. The next salvo may well be the initiative announced by Chairman Pai to review the rules governing educational and informational programming for children aired by broadcasters, known as the “Kid Vid” rules. Commissioner Michael O’Rielly has agreed to oversee the review of these regulations.

The story of the Kid Vid rules is a familiar one, at least in its broad strokes. Congress enacts legislation to address a perceived problem, in this case deficiencies in broadcast programming aimed at children (Children’s Television Act of 1990). The FCC carries out its obligation to issue regulations implementing the legislation (Policies and Rules Concerning Children’s Television Programming, 1991).

Continue reading “Time To Review Kid Vid Regulations”

Idealists on the March

In yet another demonstration that the human race is not yet won, Congressman Jim Moran (D-Va.), no stranger to political funding controversies himself, will soon be headlining what its organizers call the "Rally Against Citizens United."

Subtitled the "Campaign To End Corporate Dominance of Our Democracy," the rally is cosponsored by Washington-area Democratic party groups, MoveOn, and the AFL-CIO.  So in other words, it’s a completely disinterested group of people, whose opinions about Citizens United are the result solely of idealism and objective cerebration – without even so much as an itsy bitsy teeny weeny hint of a political motive.

And it’s a good thing, too!  Because, you know, were people to subject a Supreme Court decision, decided on constitutional grounds, to rude political pressure it might seem to some like an assault on the independence of the judiciary itself.

Happy to report, literature distributed by the organizers makes ominous reference to the “increasing and pervasive corporate takeover of American politics,” a warning that, despite evidence of the precise opposite (see: Tea Party), consists of precisely that amount of ideological fanaticism that the times require.

So, thanks in advance to everyone involved for your selfless, not to say scholarly, contribution to our national discourse.  May an awakened nation be your reward.

                                   

The opinions expressed above are those of the writer and not necessarily of The Media Institute, its Board, contributors, or advisory councils.

 

Bad Prescription for the First Amendment

 

It’s a good thing the USA isn’t experiencing any financial or economic problems, because if we were someone might notice that plans being hatched in committees of both the House and Senate will hurt all kinds of American businesses—and trash the First Amendment in the process.

The plans that are the subject of this note would deny the pharmaceutical industry—a perennial whipping boy—the right, afforded every other for-profit corporation, to deduct for tax purposes their advertising and marketing expenses.

The upshot of it all? An immediate hit to advertising agencies and to the media, all of whom are struggling in an economy that is tanking, and to the profitability of pharmaceutical companies, thereby putting downward pressure on their dividends to shareholders.

The impetus behind these congressional schemes is the frantic search for additional tax revenue as might (but won’t) cover the extraordinary costs, estimated at $1 trillion, associated with health care “reform.”

Of special note in these parts is the breezy dismissal by their congressional authors of the unconstitutional aspects of such legislation. From early landmark cases, such as Virginia Pharmacy and Central Hudson, to the present day, the Supreme Court has accorded commercial speech, as it’s called, a significant and growing amount of constitutional protection under the First Amendment.

Never mind. As demonstrated time and again, lawmakers are inclined to pass legislation without regard to its constitutional infirmities, leaving it to the courts to sort things out. Sorry to say, they are aided in this by a press corps that has demonstrated little or no interest in protecting the First Amendment rights of anyone other than themselves. (See, for instance, the coverage of McCain-Feingold.)

So it is that there’s a certain irony in the effort now underway by a number of media companies to resist this legislation. Having failed for years to explain to their readers and viewers how and why commercial messages too are protected speech, they now find themselves in the unhappy position of having to pay for that neglect.

None of which is to say that this legislation is deserved or a good idea. It is neither. It is, instead, just more economic mush issuing from people who are neither informed nor principled.

 

Journalists, and the future of the media. Part I

“Ladies and gentlemen, The Network News Hour with Sybil the Soothsayer … Jim Levitt and his Almost Truth Department … Ms. Madahare and her Skeletons in the Closet…. Tonight, another segment of Vox Populi….  And starring the mad prophet of the airwaves: Howard Beale!”  (From the movie “Network,” 1976)

Everyone of a certain age remembers the story of the unhinged anchorman, Howard (“I’m mad as hell and I won’t take it any more”) Beale.  Examples abound that playwright Paddy Chayefsky was onto something.  Keith Olbermann comes to mind – and all the more so after MSNBC took the highly unusual step of removing him from his anchor post for being too far over the top.  Where journalism is untethered to standards of professionalism, and ratings are all, journalism suffers.

But the sullying effect of entertainment values on journalism is well understood.  The thing that’s less well understood, and a much more intractable problem, is the role of journalists in the decline of journalism.

From their tiny and parochial grasp of the speech clause of the First Amendment, to their growing embrace of opinion rather than objectivity, to their response to all things Internet, the performance of much of the national press corps these days seems – to borrow a phrase from Malcolm Muggeridge – like the antics of an exhausted stock.

Journalists’ knowledge of and support for the First Amendment can be measured by the things they promote and the things they do not. They favor access to government information, the right not to have to reveal their sources, and weak libel laws.  And leaving room for a little quibbling around the edges, all of these are good things.  But note the parochialism.  Journalists want access to information in the same way, and for the same reason, that fishermen want access to nets.  The point being that, whatever the intrinsic public good, and it’s manifest, access to information is a practical need of journalists.

But what about the speech needs of people who are not journalists?  Like the commercial speech of advertisers of legal products?  Or the speech of college students, circumscribed by campus speech codes?  Or the political speech of groups or individuals who, close to the date of federal elections, wish to make political arguments through issue ads?  Or, even within the industry, of the right of media companies not to have to yield to onerous and government-mandated “public interest” obligations?

On these and other First Amendment issues, far too many journalists are silent if, as with campaign finance reform, they aren’t actually on the other side.

Controversy over media coverage of this year’s extraordinary presidential election campaign opens a window on another journalistic sore spot, the twinned issues of objectivity and media bias.  In an article dated 9/3, Howard Kurtz of the Washington Post observed, without a hint of irony, that “denouncing the news media as biased plays well with many Republican voters.”

A similar observation was made the next day in an article in the New York Times. “If there is one mission Mr. McCain wants to accomplish at his convention,” it says, “it is to galvanize conservative voters who have shown signs of depression this year.  Traditionally, one surefire way to do that has been to attack the ‘elitist’ mainstream news media.”

But whether we’re talking about conservatives, who represent maybe one-third of the country, or Republicans who, at least at election time, represent half, the obvious question is why do they feel this way?  Why is it that attacking the media is a “surefire” way to galvanize Republicans and conservatives?  In all the years that I’ve been watching presidential campaigns, I don’t ever recall reading a similar line about Democrats, or about liberals for that matter.

It’s true, of course, that there are people to the left of liberals who are critical of the media.  But the great divide in American political life isn’t between Republicans and conservatives on the one hand, and Marxists and leftists on the other. It’s between Republicans and Democrats, conservatives and liberals.  And thus, when journalists suggest, as they have for decades, that the existence of critics on the left as well as the right proves that their efforts are balanced, they miss the pregnant truth by a mile and persuade no one.

At what may be a tipping point for all of the professional media, isn’t this a problem that the industry should redress?  Is there any other industry that, upon hearing that half of their market feels they’re being dissed, wouldn’t move to correct, or at least ameliorate, that problem?

Of course the media are different from other industries in another way too.  Owing to the “firewall” erected over time between the journalistic “product” and the management of the companies that own that product, the news industry is the only one in which corporate management exercises little control over what its writers, reporters, and editors produce – little control, in other words, over their very products.

So with management hamstrung by the firewall convention, who is willing and able to mind the store, so to speak?  Certainly not those institutions that exist to fund, study, promote, and chronicle contemporary journalism.

Of the handful of foundations – like the Knight Foundation – that routinely provide funding for journalism-related programs at universities and nonprofit organizations, all share a mindset, whatever their funding priorities, that can be characterized as Old Newspaper.  As such, they cling to journalistic notions that are outdated, uninformed, and fundamentally irrelevant.  And what is true of the foundations is true, and then some, of the rest of the journalism infrastructure: TV critics, media reporters, ombudsmen, and the journalism reviews.

If, as they say, war is too important to be left to generals, perhaps it’s not too much of a reach to say that journalism is too important to be left to journalists.

Next: The Internet and its growing impact on journalism.