From shifting commercial placements to premature newspaper endorsements, this year’s early balloting procedures are having a massive effect on media operations. Political strategists are figuring out how and more importantly when to place ads in this unprecedented season of extensive early voting.
The Halloween weekend deluge of campaign ads just before Election Day on Nov. 3 may be meaningless if up to half of voters have already cast their ballots. In a related vein, the ripple effect of advertising decisions also affects ad timing for down-ballot races, where voters may need more coaxing.
Continue reading “Early Voting Brings New Media Challenges In Advertising and Editorial Endorsements”