Month: May 2009

Posted on By Richard T. Kaplar

Leave PBS Stations Alone

Since 1985, the Public Broadcasting Service (PBS) has had a policy on the books stating that its member stations must offer a “nonsectarian, nonpolitical, noncommercial educational program service.”

It might be going a bit far to say that PBS has “adhered” to the policy.  Member stations routinely air presidential debates and weekly shows like “Washington in Review” that are nothing if not political.  The “enhanced underwriting credits” for big program funders like Boeing and Lockheed Martin look suspiciously like slick network TV commercials.   

And being British isn’t enough to make shows like “Are You Being Served?” and “As Time Goes By” educational.  Moreover, a handful of smaller stations run sectarian programs that include Catholic Masses and Mormon worship services.

Now, however, the PBS board is considering a revision to its so-called “Three Nons” policy that could force local religious programming off the airwaves of PBS member stations, or force those stations to give up their PBS membership.

A change in policy would likely affect stations like WLAE in New Orleans, which has aired a Sunday Mass since 1984, and Brigham Young University’s KBYU in Provo that carries Mormon worship services.

The proposed policy change is a bad idea.  A PBS committee “believes that if PBS or its Member Stations were perceived by the public to be ‘commercial,’ ‘political,’ or ‘sectarian,’ PBS could be hampered in its ability to carry out its mission.”  

Wait a minute – PBS seems to be carrying out its mission just fine with its members’ current mix of programming that includes all of the above.  

So why single out sectarian programming?  Some might argue that there should be a strict separation of church and state, since PBS member stations receive some funding from the federal government’s Corporation for Public Broadcasting, either directly or through PBS.  

But one need look no further than the FCC, which regulates both noncommercial and commercial broadcasting, to diffuse that argument.  As far back as 1929, the agency (then the Federal Radio Commission) said that broadcast licensees would meet their “public interest” obligations by offering a “well-rounded” mix of programming that included “religion, education and instruction.”  In a 1946 report, the FCC said it expected broadcasters to make free time available to “religious, civic, agricultural, labor, and educational groups.”

The FCC strayed from that policy briefly in 1999, when it issued a ruling that would have banned religious exhortation, proselytizing, and personal expressions of religious belief.  The resulting firestorm was so fierce (including the swift introduction of several bills in Congress) that the FCC deleted the provision a mere month later.

PBS should take its lead from the FCC.  PBS would do well to respect the local character of its member stations, and allow those stations to meet the needs of their audiences without injecting an anti-religion bias.

As it is, public broadcasting in this country is a strange and unlikely amalgam of governmental and private interests, with stations licensed to state and local governments, public and private universities, and even religious groups.  Its fragile equilibrium could easily be disrupted – say, by an untoward policy change.

Changing the “Three Nons” policy as proposed will accomplish nothing positive.  On the contrary, quite likely it will cause a firestorm of its own that might well ignite the now-simmering debate about the very existence of PBS, and whether a broadcasting system that receives even minimal government funding is still a good or necessary idea in this age of media abundance.    

Posted on By Patrick Maines

Whither Journalism? Part II

If journalism of a satisfactory depth, independence, and scale is going to survive, it will have to be produced by professional journalists employed by profit-making organizations.  As such it will require revenue streams that are sufficient for the purpose.  As a practical matter this means that newspapers will have to find ways of getting paid for access to their online content.  Advertising by itself will not do the trick.

But given the growing number of bloggers, citizen journalists, and news aggregating sites who specialize in opinion pieces (RealClearPolitics, Huffington Post, Drudge) there is a real question of how professional journalists can distinguish themselves from the rest of their online competition.

The view from here is that the question answers itself.  Professional news organizations, newspapers especially, should rid their online news pages of opinion and concentrate instead on the production of news and feature stories that run deep and straight down the middle.

Unfortunately this is the precise opposite of what is in vogue today, with media organizations like Newsweek and even the Associated Press moving in the direction of more rather than less opinion in their news stories.  It’s a mistake.

Opinion is the cheapest commodity in the world, precisely because everybody has one.  No need for inside or expert sources, for special expertise in the subject matter, or even for any real writing ability.  Opinion gains recognition in direct proportion to the extravagance of its expression.  As such, opinion is the “killer app” not of newspapers but of the blogosphere, which is why a site as undistinguished as Daily Kos attracts such a large number of visitors.

The problem for newspapers is compounded when the opinions they express in their news and editorial pages are too one-sided politically.  To give one example, the New York Times, which is losing paid circulation at a ferocious pace, reads these days very much like a house organ in its support of the Democratic party and policies.

To believe that this is not spotted, and resented, by people who are, say, Republicans or conservatives, is an exercise in self-delusion.  Even if one wants to argue that Republicans and conservatives are not in the majority today, they represent a very large minority for any business needing to sell itself to the public at large.

In any case, the main point is that newspapers and other professional news organizations should concentrate on doing those things, like in-depth and objective coverage of domestic and foreign affairs, which neither the news aggregators nor the bloggers have the talent or resources to do themselves.

Whatever their future revenue streams — from advertising and micropayments or walled content — it’s going to be necessary for the “mainstream media” to finds ways of distinguishing themselves from their online competitors.  One way of doing that would be to practice first-rate journalism and rigorous objectivity in the reporting and analysis of the news.

Posted on By Patrick Maines

Whither Journalism? Part I

As evidenced by recent hearings in the House and Senate, the future of journalism is attracting a lot of attention these days.  And why not?  Hardly a week goes by without news of the shutdown, bankruptcy reorganization, or downsizing of a daily newspaper somewhere.  And pretty much everyone seems to agree that newspapers are the “gold standard” among journalism organizations.

Journalists themselves have been dedicating large quantities of ink to the subject.  But like the witnesses at the congressional hearings, the prescriptions of journalists are as notable for what they don’t recommend as for what they do.

Actually, journalists aren’t recommending much of anything.  For the most part they content themselves with finger-wagging diatribes under headlines that read like draft obituaries.  Stories, for instance, like Howard Kurtz’s in the Washington Post (The Death of Print?) in which it’s argued that the blame belongs with the Internet and unimaginative and slow-footed management.  Or Frank Rich in the New York Times (The American Press on Suicide Watch), whose villain is an ungrateful public which “thinks nothing of spending money for texting or pornography” but is unwilling to shell out for … the opinions of Frank Rich?

And then, of course, there are the ideological opportunists, like John Nichols of The Nation (David Simon, Arianna Huffington and the Future of Journalism) who, true to his “class warrior” conceits, sums things up this way: “There will be time for the debate about solutions.  For now, it is not just useful but necessary to be clear about the cause of the crisis in journalism….  It wasn’t the Internet.  It wasn’t the current economic downturn.  It was a lousy ownership model that saw civic and democratic values replaced by the rapacious greed and commercial calculations of big media companies.”

Well, enough of this.  Let’s consider some solutions, and one very bad idea that is being offered up as a solution.

To take the bad idea first, the granting of nonprofit status to newspaper publishers makes no sense from either a journalistic or a business point of view.  Looked at journalistically, such a development would lead inexorably to challenges of these companies’ nonprofit status by governmental or private parties who would allege political partisanship.  Sooner or later these challenges would find traction, either in the courts, Congress, or in media boardrooms, thereby compromising the papers’ very reason for being.

As a business proposition, nonprofit status seems even more bizarre.  After all, the papers that are most notably failing today aren’t the work of mom-and-pop organizations.  They’re the products of the biggest companies in the industry, like Hearst, McClatchy, Gannett, and the Tribune Company — all of which are not only private, for-profit companies, but publicly owned companies (save for Tribune) at that.  How would the shareholders (or creditors) of any of them fare in such an arrangement?

Posted on By Richard T. Kaplar

Back to Square One

Two of the Supreme Court’s decisions most awaited by First Amendment advocates this term have landed with a thud.  Or maybe a whimper.  But certainly not with a bang.

On April 28, the Court upheld the FCC’s power to implement a tougher policy against so-called “fleeting expletives” on live television.  This was the Second Circuit’s case involving profanities uttered by Nicole Richie and Cher during music-awards shows in 2002 and 2003.

The other shoe dropped today when the High Court considered the Third Circuit’s case involving Janet Jackson’s “wardrobe malfunction” during the 2004 Super Bowl halftime show.  The Supreme Court told the appeals court to consider reinstating the FCC’s $550,000 fine against CBS.  

In both cases the High Court skirted the constitutional question of whether the FCC’s content controls run afoul of the First Amendment.  Last week’s profanity decision, for instance, was decided on procedural grounds (upholding the FCC’s right to change its indecency policy) and only then by a slim 5-to-4 vote.

In both cases too, the courts of appeal had sided with the networks and against the FCC.  The First Amendment question will now most likely be addressed specifically at that appellate level and, one hopes, make its way back to the High Court for a definitive ruling.  

We know that the Supreme Court avoids reaching constitutional questions when a case can be decided on other grounds.  That’s exactly what happened here, so it shouldn’t come as a surprise.  But it’s still a disappointment.

On a bright note, however, Justice Clarence Thomas said in a dissent that he thinks it’s about time to reconsider the two cases at the heart of broadcast regulation: Red Lion, which creates a lower standard of First Amendment protection for broadcasters; and Pacifica, which turns on the FCC’s authority to regulate “indecent” broadcast fare.

The openness of Justice Thomas is both refreshing and hopeful.  But, with the First Amendment question presently back at the appellate level, it will be a long time (if ever) before the Supreme Court tackles the underlying premises of Red Lion and Pacifica.  And with a new, and as-yet-unnamed justice thrown into the mix following the retirement of Justice Souter, all bets could be off.