Media and Communications Policy : Media Policy & First Amendment Foundation : The Media Institute : Free Speech, Media Regulation, Content Controls

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If you believe, as I do, that Greenpeace is to conservation what televangelism is to religion, all that  would need to be said about Animal Planet’s “Whale Wars” is that the “captain” of the Sea Shepherds’ vessel, Paul Watson, is a co-founder of that organization.  Because, however, Greenpeace disputes Watson’s claim, amidst what appears to be a long-running feud between them, perhaps more may be required.

So here's some.  As reported on Wikipedia, Watson has, at one time or another, been involved in campaigns on behalf of wolves, sharks, seals, dolphins, American Indians, and now whales.  Along the way he has relieved himself of opinions like his belief “that ‘no human community should be larger than 20,000 people,’ human populations should be reduced to ‘fewer than one billion,’ and that only those who are ‘completely dedicated to the responsibility’ of caring for the biosphere should have children.”

Though the fact of it may not have reached Animal Planet, Watson has also developed quite a revealing take on the media.  As he says in his book, heroically titled Ocean Warrior: “Survival in a media culture meant developing the skills to understand and manipulate media to achieve strategic objectives.”

But enough about Watson.  It’s the show that’s the thing, and a good critique of “Whale Wars” was published earlier this month on the Huffington Post.  The author, Richard Spilman, harpooned the series for its approving portrayal of vigilantism and feckless grandstanding.

“So what’s the problem with Whale Wars?” he asks.  “The problem is that it is cheap exploitation in praise of what is nothing less than eco-terrorism.  It is the glorification of vigilantism on the high seas.  And oh, by the way, the Sea Shepherds do almost nothing to protect the whales where they really do need protection.”

Mostly what they do is speed around offending ships in inflatables and attempt to loft stink bombs onto their decks, all the while flying and wearing the skull and crossbones of the Jolly Roger, an amusing choice of insignia considering that they don’t actually fight, or even scare, anybody.

In any contest between whales and whalers I would root for the whales.  But if the choice is between whalers and the Sea Shepherds, I’m with the whalers.

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If journalism of a satisfactory depth, independence, and scale is going to survive, it will have to be produced by professional journalists employed by profit-making organizations.  As such it will require revenue streams that are sufficient for the purpose.  As a practical matter this means that newspapers will have to find ways of getting paid for access to their online content.  Advertising by itself will not do the trick.

But given the growing number of bloggers, citizen journalists, and news aggregating sites who specialize in opinion pieces (RealClearPolitics, Huffington Post, Drudge) there is a real question of how professional journalists can distinguish themselves from the rest of their online competition.

The view from here is that the question answers itself.  Professional news organizations, newspapers especially, should rid their online news pages of opinion and concentrate instead on the production of news and feature stories that run deep and straight down the middle.

Unfortunately this is the precise opposite of what is in vogue today, with media organizations like Newsweek and even the Associated Press moving in the direction of more rather than less opinion in their news stories.  It’s a mistake.

Opinion is the cheapest commodity in the world, precisely because everybody has one.  No need for inside or expert sources, for special expertise in the subject matter, or even for any real writing ability.  Opinion gains recognition in direct proportion to the extravagance of its expression.  As such, opinion is the “killer app” not of newspapers but of the blogosphere, which is why a site as undistinguished as Daily Kos attracts such a large number of visitors.

The problem for newspapers is compounded when the opinions they express in their news and editorial pages are too one-sided politically.  To give one example, the New York Times, which is losing paid circulation at a ferocious pace, reads these days very much like a house organ in its support of the Democratic party and policies.

To believe that this is not spotted, and resented, by people who are, say, Republicans or conservatives, is an exercise in self-delusion.  Even if one wants to argue that Republicans and conservatives are not in the majority today, they represent a very large minority for any business needing to sell itself to the public at large.

In any case, the main point is that newspapers and other professional news organizations should concentrate on doing those things, like in-depth and objective coverage of domestic and foreign affairs, which neither the news aggregators nor the bloggers have the talent or resources to do themselves.

Whatever their future revenue streams — from advertising and micropayments or walled content — it’s going to be necessary for the “mainstream media” to finds ways of distinguishing themselves from their online competitors.  One way of doing that would be to practice first-rate journalism and rigorous objectivity in the reporting and analysis of the news.