The Shrinking Impact of Mainstream Media

Can there be any further doubt that we have now come to a time when the rightward half of the country perceives much of the mainstream media (the broadcast networks, big city newspapers, etc.) to be carriers of Democratic and/or left-leaning news and opinion?

The media deny this, but their denials – indeed, the very idea that the way to address this matter is to deny or contest it – change nothing. The bottom line is that perhaps one half of the potential audience for these media outlets holds negative opinions about them.

This practice confounds most people’s understanding of the marketing of mass products. Were millions of people, for example, to complain to car makers that the standard radios provided don’t work well enough, the manufacturers would endeavor to fix it to the critics’ satisfaction – not, as the media have done, simply deny that anything’s wrong.

So that’s an important difference between car companies and the legacy media, but what explains it, and what does the future hold for such media?

Understand what’s meant by the first of these questions. It’s not what explains why the reporters and editors don’t care that they are perceived as biased.  >> Read More